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So What is Sustainable Beauty, and Why Should I Care?

Sustainable beauty brands are brands that have a mission to limit or completely mitigate their environmental impact throughout product development. Sustainable beauty brands do one or all of these things.

  • They are fair trade, paying a fare price for their ingredients. (We do)

  • They think about the planet by using products that can be recycled or are made from recycled materials.

  • They use cruelty-free ingredients, as not to harm animals. (We do)

  • They use organic ingredients that are good for you and good for animals.

  • They encourage you to use all of your product before purchasing more, minimizing waste. (We do)

Now that you know a little about sustainable beauty, here’s how you can go after beauty products and brands that share your values.


  • What are the companies values? What drives them to do what they do? (See our mission)

  • Are they concerned about skin health, the environment and ethical ingredient sourcing?

  • Are they accredited by any associations such as Soil Association, Leaping Bunny, NaTrue? (We are)

  • Are they certified cruelty free and/or vegan? Are the ingredients they use free from animal testing? (We are)

  • Are there any charities or organisations they support to help make the world a better place? (Check out our news page)

  • Are they transparent about their ingredient sourcing and how they treat their workers?

  • Are they focused on wanting you to buy the latest products in the range, over consuming? (We are not, we want you to buy what you need, use it all, and then rebuy)

Guess What? In 2022, our store will ONLY sell products that are sustainable in some way, think cruelty-free, vegan, organic, recyclable beauty. As you know our brand is already Leaping Bunny Certified, many of our products are vegan with organic ingredients, and we’re working on our recyclable packaging, so we’ll have all of your favorite YANY Beauty products on the shelves. Is sustainability important to you? Let us know what’s most important in your beauty arsenal. Yaminah Childress, J.D Founding Partner YANY Beauty

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