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The Full Story


YANY Beauty is a luxury, inclusive, and sustainable beauty brand and specialty retailer merging beauty with tech through color cosmetics, skincare, in-real-life and virtual experiences for customers and corporations, and mobile technology. With what started as a hobby in 2012, YANY Beauty has bloomed into global beauty and beyond.

We celebrate the beauty in all people and that’s why we offer products and services where multicultural skin is at the top of our minds. With that, we deliver beauty products, beauty services, and beauty + wellness experiences for all skin types, tones, and ages of beauty. Plus, we not only provide products good for you, the people, but also the planet. We are proud to be a Black-owned, woman-led, and family-owned & operated business because diversity matters.

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Our mission is simple and that is to offer luxury beauty and personal care products that are made for people from all cultures, that are sustainable and affordable, and world-class beauty + wellness experiences.


We are Leaping Bunny Certified Cruelty-free, and our goal is to make 100% of our inner and outer packaging recyclable or made from recycled materials by 2025. To keep the Earth beautiful, we plant one tree with every online purchase!


To be an international social enterprise in people and planet-friendly beauty with products and experiences that are made for all people and that are clean, safe, and effective.

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Our Team

Yaminah Childress, J.D.

Yaminah Childress, J.D.


Shania Dion

Shania Dion


Mia Paris

Mia Paris

Beauty Advisor Lead

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