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More than a cosmetics store, YANY Beauty is a beauty and wellness experience

YANY Beauty is more than just a cosmetics store; it's a tech-enabled luxury, inclusive, and sustainable beauty brand that brings together the worlds of beauty and wellness with cutting-edge technology. Our range of products includes vegan and cruelty-free color cosmetics, natural and botanical skincare essentials, and wellness products, and we offer both in-real-life and virtual experiences to cater to our customers and corporations worldwide.

What began as a humble hobby in 2012 has now blossomed into a global beauty phenomenon, reaching far beyond the realms of conventional beauty.

At YANY Beauty, we wholeheartedly embrace the beauty in every individual, and that's why we take special care to address the needs of multicultural skin. Our commitment to diversity drives us to create and provide beauty products, beauty services, and beauty + wellness experiences that cater to all skin types, tones, and ages. Our mission is to ensure that everyone feels represented and empowered.

Not only are our products beneficial for you, our valued customers, but they are also designed to have a positive impact on our planet. We take sustainability seriously and make conscious choices to minimize our environmental footprint.

Proudly, YANY Beauty stands as a Black-owned, woman-led, and family-owned & operated business, where diversity is cherished and celebrated. Our journey is not only about beauty; it is about fostering a community that embraces differences and uplifts one another. Furthering our commitment to inclusivity and sustainability we are WBENC women-owned certified and a Leaping Bunny Certified Brand.

Join us as we continue to redefine the beauty industry, one inclusive and sustainable step at a time.

Face dipped in white water
Hands holding Yany Beauty Soothe face Moisturizer

    Mission & Values


As a dedicated cosmetics store, our mission is straightforward yet impactful: to provide a diverse range of luxury beauty and personal care products that cater to people from all cultures. Our focus lies in crafting sustainable and affordable offerings, ensuring everyone can indulge in world-class beauty + wellness experiences.

Emphasizing our commitment to ethical practices, we proudly hold the Leaping Bunny Certification, signifying our cruelty-free approach. Looking towards a greener future, we have set an ambitious goal to make 100% of our inner and outer packaging recyclable or crafted from recycled materials by the year 2025.

But our dedication to the planet goes even further. For every online purchase made, we plant a tree, actively contributing to the preservation of our beautiful Earth. We firmly believe that sustainable beauty and personal care should be accessible to all, and through our endeavors, we aim to make a positive impact on both our customers and the environment.

Join us on this journey as we continue to pave the way for an inclusive, eco-conscious, and truly remarkable beauty shopping experience.


To be an international social enterprise in people and planet-friendly beauty with products and experiences that are made for all people and that are clean, safe, and effective.

Blush on a brush

Brand Mission

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